Marketing

Marketing plays a crucial role in business success, encompassing strategies, and tactics to reach and engage target audiences, build brand awareness, and drive sales. Discover the power of effective marketing and its impact on businesses in this concise guide.

Boost your website ranking with Programmatic SEO in 2023

Marketing, Artificial Intelligence, Business, Future Intelligence, Machine Learning /
Programmatic SEO in 2023

What is Programmatic SEO? Programmatic SEO is automating and optimizing SEO processes using tools and software to improve efficiency and results. It involves leveraging technology and data to streamline traditionally manual SEO tasks.   Programmatic SEO aims to systematize and scale SEO efforts to handle large websites, gain insights from data, and adapt to Google’s algorithm changes more quickly. It complements traditional SEO with technology to automate repetitive tasks. The …

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Programmatic Marketing: A Complete Guide

Marketing, Business, Startup, Technology /
Programmatic Marketing

What is Programmatic Marketing?  Programmatic marketing refers to the automated buying and selling of digital advertising space. It involves using software and algorithms to purchase digital ads rather than relying on human negotiations. Programmatic marketing aims to optimize ad targeting and pricing to achieve better campaign performance and ROI. Some key things to know about programmatic marketing: – …

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How Liquid Death Startup Made Billions Selling Water in a Can

Startup, Business, Marketing /
Liquid Death marketing campaign

In an era where bottled water is one of the most popular beverages worldwide, Liquid Death has made a splash by taking a unique approach. With edgy punk rock branding and a focus on sustainability, this upstart company is capturing attention and significant growth. The Origin Story Liquid Death was founded by Mike Cessario, a creative director who …

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The Top 10 Press Release Sites for Brands in 2023

Marketing, Business, Startup /
press release sites

Press releases remain an important tool for brands to announce new products, promotions, partnerships and other major news. With the right distribution, press releases can gain media coverage, website traffic, social media buzz and search visibility. But not all press release sites are equal when it comes to maximizing exposure. The key is targeting sites …

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Top 10 Free Video Editing Software to Master in 2023

Software, Industry, Marketing, Technology /
free video editing software

Video editing has emerged as a highly sought-after skill in today’s digital landscape. Whether you aspire to create professional-grade videos for your business, launch your own YouTube channel, or simply enhance your home movies, the availability of video editing software tailored to your needs is vast. In this comprehensive guide, we will explore the top 10 video editing …

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Google’s “Best Phones Forever” Campaign: Winning Over iPhone Users

Marketing, Technology /
Best phones forever

In June 2023, Google initiated an innovative marketing campaign for its latest smartphone, the Pixel 7 Pro. Named “Best Phones Forever,” this campaign showcases a collection of animated videos portraying the Pixel 7 Pro and the iPhone 14 Pro engaged in various interactions. Through these videos, the campaign highlights the distinguishing characteristics of both phones, with the Pixel 7 Pro emerging victorious …

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