Press releases remain an important tool for brands to announce new products, promotions, partnerships and other major news. With the right distribution, press releases can gain media coverage, website traffic, social media buzz and search visibility.
But not all press release sites are equal when it comes to maximizing exposure. The key is targeting sites that will actually get your announcement in front of relevant journalists and influencers in your niche.
In this article, we break down the top 10 press release sites that provide value for brands in 2023.
Table of Contents
What to Look for in Press Release Sites
When researching press release sites, keep these key factors in mind:
Reach & Traffic
Prioritize sites that provide access to large media databases and high search engine visibility. The more eyeballs the better.
Industry Targeting
Look for press release sites that allow you to target your niche through category selections and tags. This increases relevance.
Multimedia Options
The ability to embed videos, infographics and images make press releases more engaging.
Monitoring & Analytics
Tracking views, clicks and pickups helps you measure impact and optimize future releases.
Reputation & Reliability
Choose established sites known for working with major brands and the media. Avoid unknown or questionable platforms.
Keeping these criteria in mind, here are the top press release sites for brands in 2023:
1. PR Newswire
As one of the largest press release distribution services, PR Newswire should be the cornerstone of any brand’s strategy. With access to over 25,000 media outlets and syndication to major sites like Yahoo Finance, PR Newswire delivers unparalleled reach. Robust targeting options allow you to zero in on industry-specific journalists and influencers. Real-time reporting provides analytics on views and engagement.
2. Business Wire
Similar in scale to PR Newswire, Business Wire distributes press releases to media outlets, financial portals, major websites, and databases. Packages include guaranteed date of distribution and access to Business Wire’s NewsTrak reports for monitoring interest. From general to industry-focused distribution, Business Wire is ideal for big announcements.
3. PRLog
For small businesses and startups, PRLog provides an affordable press release service starting at just $99 per distribution. Releases can include multimedia and are syndicated through their network of news sites and journalist inboxes. Users can track click-throughs and monitor interest over time.
4. PRWeb
Part of the Vocus PR suite, PRWeb has mid-range pricing starting around $200 per release. It offers SEO optimization, backlinking, and integration with social sharing icons to boost engagement. Analytics provide data on visitors, links, social activity and pick up rate. Discounts are available for high-volume users.
5. 24-7 Press Release
24-7 Press Release has a unique free tier that allows you to submit press releases at no cost. Higher plans at around $49+ provide additional media circulation. Helpful features include real-time analytics, social sharing, and auto tweet integration. Overall, the free distribution makes 24-7 Press Release worthwhile.
6. PRUnderground
Specializing in alternative press outlets, PRUnderground is ideal for targeting niche categories like music, entertainment, fashion, and more. Packages start at $99 and include guaranteed inclusion in indie newsletters, blogs, and websites specific to your industry. Metrics track views and social engagement.
7. PRFire
Based in the UK, PRFire distributes globally with competitive packages from $135. Their press release system is highly customizable for geo-targeting, multimedia, SEO, and more. Real-time stats are provided on traffic sources, links, social media, and email click-throughs. Discounts are available for charities and non-profits.
8. PRZoom
For budget-friendly packages, PRZoom starts at just $89 per release. Each comes with online syndication to news sites and Google News. The distribution focuses on local and niche markets. Analytics include location data, click-throughs, impressions, and social metrics. Membership plans offer customization options to enhance visibility.
9. PRGlobe
PRGlobe touts fast approval times for press releases, ensuring quick distribution. Packages start at $129 and include permanent hosting on their news site indexed on Google. Stats are provided on visitors, clicks, sign ups, social media, and ranking positions. Users can also access multimedia options and local targeting.
10. PRMax
Rounding out our list is PRMax, which offers press release packages from $109. They provide direct distribution to over 500 news outlets including print, broadcast, and online. Status reports let you monitor pick up rate. Optimization options include SEO tagging, backlinks, infographics, videos, and more. Discounts are given for bulk purchases.
Conclusion
Distributing your press releases to targeted, high-traffic platforms is crucial for maximizing reach and exposure. The sites profiled above provide excellent solutions scaled to fit different brand needs and budgets. Consider mixing paid distribution on sites like PR Newswire and Business Wire along with affordable and free options such PRLog and 24-7 Press Release.
With the right press release strategy, your announcements can gain meaningful website traffic, media coverage, social engagement, and brand awareness. Be sure to analyze the results from each site and optimize accordingly over time.
Frequently Asked Questions
What press release format should I use?
Follow standard press release formatting – include headlines, dateline city, opening paragraph summarizing news, 2-3 body paragraphs with quotes, boilerplate, contact details. Optimize for SEO and multimedia.
How much should I budget for press releases?
Prices range widely from free (24-7 Press Release) up to $500+ for major wires. Expect to spend $100-$300 per release at a minimum for good distribution. Compare options in your range.
How do I write an effective press release?
Focus on an exciting, newsworthy announcement relevant to your industry. Craft a catchy headline and compelling opening paragraph. Add quotes from company execs and data/stats. Include multimedia and backlinks.
How do I promote my press release?
Share on social media when published. Email the release to industry journalists and influencers. Prominently feature it on your website and e-newsletters. Monitor pick-up rate and follow up accordingly.
How do I measure the success of a press release?
Use the analytics provided by each distribution site. Key metrics are visitors, social engagement, click-throughs, backlinks, media pick up rate. Use this to refine strategy over time.
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